Desenredando el pensamiento proyectual : una mirada desde el fenómeno creativo a tres componentes del diseño arquitectónico

Pedro Soza

doi:10.5354/0719-5427.2012.32543

Unravelling the projective thinking: a look from the creative phenomenon at three components of architectural design

Authors

Pedro Soza Universidad de Chile. Facultad de Arquitectura y urbanismo

Abstract

Using techniques of studies of protocol, this research observed three cognitive processes developed in the minds of 16 architects, which are: visual imagery, visual perception, and activation of semantic knowledge, all housed in the long-term memory that interacted during the creation of architectural design proposals. The results suggest that the high performance in terms of the level of creativity, shown by the best rated projects,correspond to the authors’ intensive use of semantic knowledge, rather than to their visual processing skills –perceptual or imagined– as one might think.

Keywords:

Architectural design, Design cognition, Mental imagery, Visual perception, Semantic Knowledge, Creativity

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