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Announcement RChD: Creación y Pensamiento Vol. 9, Nº 17| NOV 2024 | Open Topic. Deadline for full manuscript submission: July 31, 2024. 

Modern Typography: Between Ideology and Utility. A Revision on the Proposals From Jan Tschichold and Otl Aicher

Authors

  • Patricio Bascuñán Correa Escuela de Diseño, Facultad de Arquitectura, Arte y Diseño.Universidad Diego Portales.
Vol. 1 No. 1 (2016): Noviembre
https://doi.org/10.5354/0719-837X.2016.44315

Abstract

This paper seeks to generate a critical reflection on the ideas of Jan Tschichold in The New Typography (1928), a milestone that marked a break in the development of typography, in the same line of the avant-garde, to contrast them with the typography concepts developed by Otl Aicher, founder of the HfG-Ulm, in his book Typography (2004). Even both authors advocate an exercise of graphic design based on legibility and the concept of order proposing an open and democratic design, there are aspects where they disagree, as the rejection of the Roman writing tradition made by Tschichold and its tendency to precede the ideology to the utility, where Aicher answers from his pragmatism. In this way, after making visible those discrepancies it is intended to demystify the so-called functionalist typeface driven by Tschichold, acknowledging their mistakes and successes, in pursuit of a type-face design based on a principle of utility that aims to rescue best of the new and tradition.

Keywords:

HfG-Ulm, modernity, typography

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How to Cite
Bascuñán Correa, P. (2016). Modern Typography: Between Ideology and Utility. A Revision on the Proposals From Jan Tschichold and Otl Aicher. RChD: Creación Y Pensamiento, 1(1), pp. 95–103. https://doi.org/10.5354/0719-837X.2016.44315
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